As the festive season approaches, we have been working on an exciting PR campaign for Duni Group, focused on raising awareness about the launch of their innovative eCrackers. These digital alternatives to traditional crackers are designed to reduce waste during holiday celebrations whilst still providing hospitality guests with a fun interactive cracker experience. As a result, offering a sustainable solution for the hospitality industry and environmentally conscious consumers.
We began by conducting a market research campaign to ascertain the opinions of consumers towards sustainability within the hospitality industry, particularly in relation to Christmas crackers and waste. The results very clearly indicated that the majority of those surveyed (85%) thought it was important for hospitality venues to use sustainable decorations during the festive period. This was followed by the creation of a PR campaign involving liaison with key industry publications to spread the word of Duni Group’s eCracker throughout the industry. The initiative underscores the pressing need for the hospitality sector to adopt eco-friendly practices as consumer awareness around environmental issues continues to grow.
The impact of traditional festive dining practices on the environment is significant, contributing to excessive waste and a high carbon footprint. Through this campaign, we aimed to educate the hospitality industry as well as the wider public about waste reduction and promote the idea of a greener Christmas. Duni Group’s eCrackers exemplify the innovative thinking required to transform festive celebrations into eco-conscious events.
Heather Wright, Marketing Manager of Duni Group, emphasises the importance of this shift: “The hospitality industry has a unique opportunity to lead by example. By integrating sustainable practices into festive dining, we can significantly reduce our environmental footprint and inspire others to follow suit. It’s about making choices that benefit both our businesses and the planet.”
This Christmas, Duni Group is offering free eCrackers with their festive napkins to any business looking to embrace sustainability. To help take vital steps towards reducing waste and creating a greener, more sustainable future, simply request a free sample here.
At Staunton Rook, we are committed to helping brands communicate their sustainability efforts effectively. Our PR services are designed to elevate your brand’s message and connect with your target audience. If you’re looking to enhance your brand’s presence and promote your initiatives, discover our PR services here.
