Read the latest marketing news from Staunton Rook and the wider industry.
You can have the best-looking website in your industry. Fast load times, beautiful photography, five-star reviews plastered across every page. And still watch potential customers drift off to a competitor, or disappear back to a third-party booking platform, without ever taking the action you actually wanted them to take.
Most visitors at a trade show will walk past your stand. That’s not pessimism – it’s physics. A busy show floor is sensory overload: competing graphics, noise, movement, and hundreds of businesses all trying to catch the same pair of eyes at the same moment.
You’re paying for every click. Whether that’s through Google Ads, Meta, Sky AdSmart, or any other paid channel, every single visitor arriving on your site has a cost attached to them.
The pace of change in artificial intelligence is no longer gradual, it is exponential. One of the most exciting developments for businesses is the rapid evolution of AI image generation tools.
In manufacturing, product performance often takes centre stage. Yet in competitive markets, especially coatings, paints, and industrial finishes, packaging design is no longer just functional.
You see them on Instagram, then again on Google, then again while reading an article or watching a video. Within a few days the same company feels familiar, even though you had never heard of them before.
In an increasingly digital world, you might expect face-to-face events to be losing their edge. The opposite is true.
Choosing the right ecommerce platform is one of the most important decisions you will make for your website design.
In many cases, meaningful improvements come from getting the fundamentals right and aligning your content with how people actually search.
In a world where attention spans are short and competition is everywhere, imagery plays a critical role in how brands are perceived, remembered and trusted.
Whether you are promoting a healthcare service, a local GP practice, or a digital product, potential customers want proof that what you offer works, that it delivers value, and that others have had positive experiences.
Searching on the internet is changing fast. Traditional SEO is no longer the only way people discover brands, products and services. Increasingly, decisions are influenced by AI powered tools like large language models (LLM), from chat based assistants like ChatGPT to generative search experiences.
Many people are convinced their phone must be listening to their conversations. You mention a weekend away and suddenly see hotel ads. You talk about running shoes and moments later your feed is full of trainers.
In today’s competitive retail landscape, your shopfront is one of your most powerful marketing tools. Long before a customer steps inside, your signage has already communicated who you are and what you stand for.
What if starting your dream business didn’t feel intimidating – but empowering?
In a world where inboxes overflow and screens never sleep, the charm of something tangible landing on your desk feels refreshingly human.
When it comes to creating a successful brand identity, one size never fits all. A logo isn’t just a symbol – it’s the foundation of how your business communicates, connects, and builds trust with its audience.
Success comes from understanding the customer journey and nurturing audiences at every stage. This is where funnel advertising proves invaluable, particularly when paired with effective remarketing strategies.
Brand guidelines are far more than a design document. When created effectively, they become the cornerstone of a company’s identity, shaping how the brand is seen across every touchpoint, from websites and brochures to signage and social media.
Annual reports are far more than a statutory requirement. For over 20 years, Staunton Rook has specialised in annual report design, helping brands transform mandatory documents into engaging narratives that resonate with stakeholders, investors and employees alike.
We produced a brand film for Reaseheath Agricultural College designed to promote Reaseheath as an option for young people across the UK looking for their next educational step. The response was huge, 200,000+ views and counting. You can watch one of Reaseheath’s flagship films here: We are Reaseheath. We are your future.
For women seeking therapy, the first impression is often formed online. Before reaching out, potential clients visit a website to gauge whether a therapist feels approachable, professional, and trustworthy. This is why branding for therapy services is so important, it shapes the client’s experience before the first conversation even begins.
Image retouching is more than just editing a photograph, it’s about transforming visuals into polished, professional assets that reflect the very best of a brand. From subtle adjustments to major enhancements, retouching ensures that every image tells the right story and leaves a lasting impression.
Parallax web design is more than just a visual trend – it’s a way of creating websites that feel alive, engaging, and memorable. By layering movement and interaction into the browsing journey, brands can draw users deeper into their story.
Launching a new healthcare brand is about more than just creating a logo and a website – it’s about building trust before a patient even walks through the door. When Your Chester GP approached Staunton Rook to develop their brand identity and online presence, the brief was clear: create a patient-first private GP service that feels approachable, professional, and rooted in the Chester community.
In the fast-paced world of B2B marketing, content is constantly being created, shared, and repurposed. From product photography and technical diagrams to video content and brand assets, it’s easy for companies to lose track of what they have, where it’s stored, and how it’s being used. That’s where a Client Asset Database comes in.
We gave ChatGPT a challenge: could it find three bugs we intentionally planted on our website for it to find?
It found all three and discovered a fourth we didn’t even know about.
At Staunton Rook, we’re always looking for new ways to raise the bar when it comes to performance, quality, and innovation. So we put OpenAI’s new Agent Mode to the test, using our own website as the subject.
If you’ve been looking into local SEO, chances are you’ve come across the acronym NAP.
But what exactly is NAP – and why does it matter so much for businesses trying to rank on Google?
If you’re in the construction or engineering sector, exhibitions aren’t just about awareness, they’re a powerful sales tool.
Industry events like UK Construction Week, Futurebuild, and The Engineering Design Show attract thousands of qualified decision-makers, specifiers, and procurement teams actively looking for solutions. The challenge? Standing out in a hall of steel, concrete, and innovation.
If you’re a local business, Google reviews aren’t just a nice-to-have – they’re a must-have. Whether you’re running a dental practice, managing a landscaping firm, or opening a trendy new café, your potential customers are reading reviews before making decisions.
In today’s fast-moving digital landscape, many businesses find themselves juggling multiple marketing activities without a clear sense of direction. That’s where strategic marketing consultancy comes in – a service designed to bring clarity, structure and long-term focus to your marketing efforts.
In the world of branding, design isn’t just about looking good – it’s about communicating clearly. A successful brand doesn’t just represent a business visually; it sets expectations, builds trust, and instantly signals to the customer that they’re in the right place.
For many businesses – especially in specialist sectors like engineering – exhibitions present a unique and often underutilised opportunity to showcase innovation, connect with new audiences and drive sales. A well-executed exhibition strategy isn’t just about showing up – it’s about showing up with purpose, impact and precision.
Opening a new business is an exciting milestone – but launching it successfully takes more than just unlocking the doors and hoping for the best. At Staunton Rook, a leading marketing agency in Chester, we understand the importance of having a carefully planned, well-executed launch strategy in place to create maximum impact from day one.
When it comes to web design in Chester and throughout the UK, one of the most important decisions businesses face is selecting the right platform. Whether you’re looking to showcase a portfolio, share content or sell products online, the choice between WordPress and Shopify (or WordPress with WooCommerce) plays a pivotal role in the success of your website.
At first glance, you might not expect a construction and aggregates company to be leading the charge in B2B social media marketing. But scroll through Hogan Group’s Instagram and you’ll find something powerful behind the high-vis jackets and hard hats – a vibrant community spirit.
When it comes to logo design, there’s more to a successful brand mark than aesthetics. A great logo leads the eye, creates structure, and tells a story – all within a few seconds. That’s where logo design hierarchy comes in.
In an increasingly digital-first world, businesses in Chester and beyond can no longer afford to treat user experience (UX) as an afterthought. It’s not just about having a sleek-looking site anymore – it’s about creating purposeful, intuitive journeys that convert.
In today’s digital landscape, your website shouldn’t just exist – it should perform. At Staunton Rook, we specialise in web design in Chester that goes beyond aesthetics, creating platforms that work seamlessly with your daily operations to support growth, save time and drive results.
When it comes to cutting through the noise in a fast-paced, digital-heavy world, few tactics pack the same punch as Out of Home (OOH) advertising.
In a world increasingly dominated by digital, it’s easy to underestimate the continued value of a professionally designed brochure.
Not every business fits neatly into one box – and neither should its brand. For companies operating across multiple services, clarity of identity is key.
In today’s competitive market, local advertising is essential for businesses looking to attract customers in their area.
In today’s digital-first landscape, businesses must ensure every pound spent on advertising delivers a measurable return. This is where Return on Ad Spend (ROAS) becomes a key metric.
Our latest collaboration with The Seven Sins led to the development of House of Sin, a bespoke loyalty programme designed to reward customer loyalty, increase retention, and boost sales through a custom-built membership portal.
In today’s digital-first world, establishing a strong and professional online presence is essential for any business looking to attract and convert customers.
In recent weeks, many businesses have observed a decline in the number of google reviews missing from their Google Business Profiles.
Marketing is evolving at an unprecedented pace, and businesses that adapt to emerging trends will gain a competitive edge.
At Staunton Rook, we take pride in delivering cutting-edge web design for business’ in Chester, helping businesses create user-friendly, visually appealing, and highly functional websites.
In today’s competitive e-commerce landscape, standing out on Amazon requires more than just great products—it demands a strategic approach to Amazon SEO and listing optimisation.
In 2025, AI personalisation has become essential for businesses’ aiming to connect meaningfully with their audiences.
Coco Property was a brand-new business entering a competitive market dominated by well-established estate agents.
Land Property Sales required a professional, user-friendly website to showcase their expertise in land transactions, auctions, and property sales.
Staunton Rook is delighted to announce the launch of Mynde, a comprehensive platform dedicated to the education, training, and wellbeing of healthcare professionals. Led by Dr Neelam Singh, Mynde offers a range of services designed to support healthcare professionals in their personal and professional development.
In today’s digital age, staying ahead in the SEO game is critical for local businesses in Chester. At Staunton Rook, we know that creativity combined with strategic planning makes all the difference.
As the festive season approaches, we have been working on an exciting PR campaign for Duni Group, focused on raising awareness about the launch of their innovative eCrackers.
In today’s competitive business landscape, especially in Cheshire, the importance of a strong and effective brand cannot be overstated.
At Staunton Rook, we specialize in creating custom e-commerce websites that not only function seamlessly but also reflect the unique identity of a brand.
In September 2024, Google rolled out a significant core algorithm update aimed at improving the relevance of search results.
This year, we proudly celebrate an impressive milestone with one of our valued clients, the Hogan Group, as they mark their 60th anniversary.
As artificial intelligence (AI) technology continues to advance, its applications in marketing are becoming increasingly sophisticated.
We are thrilled to share the success story of John Elford, a distinguished author whose books have sold over 25,000 copies internationally. John approached us
Recent changes to social media algorithms have significantly impacted how content is prioritised. For businesses, adapting to these changes is crucial to maintain reach and engagement.
Seven Sins Clothing, the embodiment of rebellious style and fearless expression, is making waves in the fashion industry with its newly launched first release of
In the ever-evolving landscape of digital marketing, staying ahead of the curve is key. One tool continues to reign supreme in the realm of online
In a world where digital presence is key, our marketing agency has embarked on a strategic partnership with DesignRush, a specialist design agency directory renowned
As we embrace 2024 the marketing landscape is poised for some revolutionary changes. Here’s a deeper dive into what we foresee: 1. Advanced Agency Partnerships
As we step into 2024, the world of digital marketing is undergoing a profound transformation, with new trends, reshaping strategies and challenging traditional approaches. From
In the wake of the global pandemic, the marketing landscape has undergone a transformative shift, necessitating businesses to recalibrate their strategies for a post-COVID world.
In the competitive world of hospitality, Flat Cap Hotels emerged as a true success story, achieving unparalleled growth through innovative marketing strategies.
In the dynamic realm of business, staying ahead means embracing innovation, and the year 2023 has proven to be a goldmine of groundbreaking marketing trends that are reshaping the industry landscape.
In the ever-evolving landscape of social media, recent algorithm changes across platforms like Instagram, Facebook, and TikTok have sent ripples through the marketing sphere, reshaping the way businesses engage with their audiences.
May 17, 2021
The internet is full of useful little tools and apps that help us with our day-to-day tasks, but knowing which ones are worth the investment isn’t always straightforward.
Facebook ads are by far one of the easiest ways of reaching a wider audience and ultimately growing your brand following on social media.
Described as “gin with the wow factor”, this eagerly anticipated finest Welsh craft gin has been distilled on the Llyn Peninsular, North Wales. Over a
Consult this 100 year old optical illusion to find out (we love a bit of fun so bear with us)… Take a look at the
This week Shutterstock unveiled its predictions for the design trends we will see emerging during 2021. Textures, backgrounds and illustrations will be playing a key
Marketing is crucial to every business. Its primary purpose is to generate interest and enquiries which, with the right sales support, will be converted into
As we draw to the close of what has been a challenging and eventful year we would like to take this opportunity to offer our
We’ve seen it all when it comes to social media – the good, the bad and damn right ugly. Some businesses absolutely nail their organic
At this time of year it is customary to give gifts to show your appreciation to those who you value and care for. This year
The name of one of our latest clients directly translates to ‘Always Ready’ and with the launch of their newly designed website they are without doubt in
Recent events have effected all businesses to different levels, some negatively, some positively and like all we have been working hard to move forwards in
We are excited to announce the launch of a brand new e-commerce website for LB Online Fitness. We were approached by Laura & Leonie of
Spanning over the last two decades, Redrow, one of the UK’s leading housebuilders, has been a long-standing and valued client of Staunton Rook, utilising a
We are proud to announce that we have selected a cause very close to our hearts to support during 2020. Close friends and clients of
We would like to take this opportunity to wish our lovely clients and the businesses that support us in the provision of our services a
It’s not unusual for Facebook to hit the headlines, but in recent news the social media giant took us behind the scenes to show us
Over the years, Instagram has evolved into one of the most popular social media networks worldwide with a staggering 1 billion people using the app every month.
As an agency operating within the digital field, safety from a cyber perspective is always on our radar, however this week particularly we have noticed
We’ve recently been working on the design and build of a website for our client, MSP Host. The company provides cloud hosting solutions to managed
Back in 2017, we were approached by Marie Piercy, a knowledgeable and skilled sales and marketing recruitment specialist in the North West, who had been
We are excited and proud to celebrate our 15th birthday! Staunton Rook was established in 2004 and since then has grown to be the company
The colour of your brand is something that is often taken for granted when viewing a logo. But if we start to dig a little
Facebook’s chief executive has revealed plans to integrate the backend for messaging on three of social media’s biggest players; WhatsApp, Facebook Messenger and Instagram. Over
You have an amazing piece of artwork ready for press, but have you thought about how you would like it printing? Have you heard of
The last two weeks has seen us undertake the refresh of a corporate logo along with the design and programming of a new website in
Last week we built two exhibition stands at the Solids Show in Dortmund for our clients Rotex and Vortex. The stands had been designed and
Our long-standing client Redrow Homes have been working relentlessly over the past several weeks in preparation for their 100,000th completion at Regents Grange, Chester. On
