Essential to every business and brand – the logo is the cornerstone to all marketing endeavours – if your logo doesn’t pack a punch and represent your company for who you are it needs attention. It will most likely appear on every single piece of marketing communication you carry out and therefore it needs to be right. LB Online fitness recognised this and gave us free rein to create a logo and associated branding for them that reflected their company ethos.

We worked closely with them to understand what they stood for and the exact target client they were looking to work with so that we could ensure the brand we created hit the mark. We created a number of varieties of initial logo options, and made use of a mix of various brand colours that we felt represented them well to see what spoke to them. After consultation we chose a couple to develop and it wasn’t long before a clear favourite emerged. This was then finalised, a branding document was created clearly demonstrating approved brand placement, colour splits and codes and fonts. In addition a branding suite was supplied incorporating the logo in different file formats and also icons for use in place of a full logo for example on Social profiles.