In recent weeks, many businesses have observed a decline in the number of google reviews missing from their Google Business Profiles. This issue has raised concerns among business owners who depend on customer feedback to establish their online reputation.
Google has acknowledged this problem, stating that it is primarily a display issue affecting the review count. According to a statement from Google, “We’re aware of an issue affecting some Google Business Profiles, causing some profiles to show lower-than-actual review counts due to a display issue. The reviews themselves have not actually been removed.” – Read more here
This indicates that, while the total number of reviews displayed may have decreased, the individual reviews remain intact and accessible on the profiles. Google is actively working to resolve this display anomaly and restore accurate review counts as swiftly as possible.
That said, many business have reported that not only their review count has dropped but that actual reviews have dissapeard. with some saying unto 20% of their reviews have been removed. There is yet no response from Google on this but we can confirm wide spread reporting of this taking place.
It’s important to note that there are legitimate reasons why reviews might be removed from a profile. Typically, missing reviews are taken down due to policy violations, such as spam or inappropriate content. Google’s review policies are designed to maintain the integrity and trustworthiness of the platform. Read more here
For businesses experiencing a noticeable drop in their displayed review count, it’s advisable to monitor the situation closely. If the issue persists after Google has implemented a fix, reaching out to Google Support or consulting the Google Business Profile Help Community may provide additional assistance.
In the meantime, businesses should continue to encourage genuine customer reviews and ensure compliance with Google’s review policies to maintain a positive online presence.
In addition to addressing display issues, Google has intensified its efforts to combat fake reviews. Following an investigation by the UK’s Competition and Markets Authority (CMA), Google has committed to implementing stricter measures to detect and remove fraudulent reviews. This includes banning users who repeatedly post fake feedback and penalising businesses that attempt to manipulate their ratings. Read more here
Given these developments, it’s crucial for businesses to focus on gathering authentic Google Business Reviews. Here are some effective strategies:
- Provide Exceptional Service: Delivering high-quality products or services naturally encourages satisfied customers to share their positive experiences.
- Ask for Reviews: After a successful transaction or service, politely request customers to leave a review. Many are willing to do so when asked.
- Simplify the Process: Make it easy for customers by providing direct links to your Google Business Profile on your website, email signatures, and social media platforms.
- Respond to Reviews: Engaging with both positive and negative reviews shows that you value customer feedback, enhancing your business’s credibility.
- Use Feedback Surveys: Implement surveys to gather customer feedback and encourage satisfied customers to share their experiences on Google.
Collecting genuine Google Business Reviews is vital as they:
- Enhance Online Reputation: Positive reviews build trust and attract potential customers.
- Improve Local SEO Rankings: Google favours businesses with higher numbers of positive reviews, helping you rank higher in local search results.
- Increase Click-Through Rates: A well-rated Google Business Profile with visible star ratings can attract more clicks from searchers.
By focusing on these strategies, businesses can strengthen their online presence and foster trust among current and prospective customers.
At Staunton Rook, we understand the critical role that authentic customer reviews and a robust online presence play in local SEO. Our tailored Search Engine Optimisation (SEO) services are designed to enhance your business’s visibility in local search results, ensuring potential customers can easily find and trust your services. If you’re looking to improve your local SEO and attract more genuine customer engagement, contact us today to discover how we can assist you in achieving your business goals.
