Remarketing is particularly applicable to the basic fundamentals of the AIDA (Awareness, Interest, Desire, Action) principle of the customer journey. Our diagram below demonstrates how it can fit into your overall digital marketing strategy in re-engaging a potential customers interest and desire to do business with you.

Remarketing is a powerful tool in the PPC (Pay-Per-Click) arsenal, allowing businesses to re-engage with users who have previously interacted with their website or mobile app. This strategy involves displaying targeted ads to these past visitors as they browse other sites on the internet, including social media platforms. The key advantage of remarketing is its ability to keep your brand top-of-mind and to entice visitors back to complete a purchase or action they may have abandoned earlier. By using cookies or similar technologies, remarketing can effectively remind users of the products or services they viewed, creating multiple touchpoints and increasing the likelihood of conversion.

The effectiveness of a remarketing campaign lies in its customization and relevance. Ads can be tailored based on the specific pages or products viewed by the user, ensuring that the messaging is highly relevant and personalized. This personalized approach not only improves user experience but also significantly boosts the chances of conversion. Additionally, remarketing campaigns can be refined using various segmentation strategies, such as targeting users based on their behaviour, the duration since their last visit, or their stage in the sales funnel. This level of precision helps in allocating PPC budgets more effectively, ensuring that your ads reach the most promising leads and yield the best possible return on investment.