ONLINE MARKETING

Social Media

Social Media Agency in the Chester and North Wales area, highly skilled in the creation of content for social media platforms.

ONLINE MARKETING

Social Media

Social Media Agency in the Chester and North Wales area, highly skilled in the creation of content for social media platforms.

Looking for a social media agency in the Chester and North Wales area? We are a leading marketing agency, highly skilled in the creation of content for social media platforms.

Social media has rapidly become one of the most influential marketing channels to engage with your existing and prospective customers. Because of this, your social media strategy should be a fundamental part of any online marketing plan.

Furthermore, it is also an influential component in your SEO ranking too – so make sure it is synergised with your website and get those Open Graph tags updated. So how can we help you to maximise your social impact?

Outsource Your Social Media for Maximum Impact

Due to the constant wave of new features and updates social media companies roll out, it can be difficult to dedicate enough time to each new feature in order to utilise a platform correctly, ensuring you’re achieving maximum results whilst presenting an image which is well thought out and on brand. It is very easy to devalue your brand through sloppy, inconsistent social media posts. We understand however that not everyone has access to marketing professionals, photographers and graphic designers to create polished, planned content.

That is where we come in – from our office in Chester, we can research, plan and implement a variety of social media campaigns across all platforms for you, taking the pain and stress away leaving you with a perfectly tuned set off social platforms streaming content that reflect your business.

How Can Social Media Help Grow My Business?

As mentioned, social media marketing has now become a very important and valuable tool to communicate with specific target audiences. Facebook, X, Instagram, Pinterest, LinkedIn, TikTok plus many more, can assist you in generating new business. Some sites allow you to build relationships with current and prospective customers, some are better suited to brand building and others focus on providing a more intimate level of customer service. Either way, it is a valuable free marketing communication tool that should not be ignored.

LinkedIn is one of the most versatile social media sites for B2B marketing, when used in conjunction with our lead tracking software it enables you to locate and research your target clients before you make an approach, understanding their background and focus making it much easier to engage. It is also useful to promote your own product/service or event through special interest groups.

Paid for Campaigns

Paid for Advertising Campaigns is also an excellent method of getting your product or service in front of your target audience. Targeting and selection has never been as easy as it is today – utilising the power of the databases that power social media platforms allows you to run advertising campaigns on a PPC basis very similar to the way in which Google Adwords works. Additionally, with the introduction of the Facebook pixel you can employ retargeting into your strategy to maximise the power of recall and recognition marketing.

Be Selective

Your choice of social media platform should take into consideration the audience that you are targeting. For example, if you are holding an event to launch a new range of jeans to 16 – 35 year olds, you may put together a board of images on Pinterest and then promote this through Facebook and Twitter.

If you’re releasing new products, Instagram is one the most successful platforms to promote your goods. With their newly introduced shopping feature, you can feature products through organic posts and stories or people can find you using the search & explore button. The shopping feature allows you to create a description and price of the product and will link straight to your site, so they can purchase your product in 2 to 3 simple clicks.

If you operate in a Business to Business environment then LinkedIn is likely to be at the forefront of your social media strategy. We can advise you on the best approach for your business and take care of all content creation, planning, scheduling and ongoing management of your social media platforms. Talk to us today to discover more.

We cover all the most popular social media channels for the furthest reach

The Low Down on Sizing for Your Social Media

Social Media management can be time consuming, simply creating posts that are engaging and interesting to your audience can take a lot of time. Job done? Not quite. Once you have decided on what you want to put on social you then need to make sure that each of your posts are formatted to the guidelines of each platform. We have put together this handy guide to give you a helping hand:

Facebook is the largest social network in the world and it is extremely likely that it will appear in your social media strategy in one way or another.

It is important to be aware that Facebook will display the images you upload differently on your timeline to in a user’s feed so make sure that you take this into consideration when sizing your images.

Business Profile Image: 180px x 180px

This is the image that represents your company and appears as the thumbnail next to your posts in a user’s feed – it is advisable to use your logo or an image that is easily recognisable as representing your company so that you can easily be searched for and discovered.

Header Cover Image: 820px x 312px

This is the image that appears at the top of your business timeline in a banner style. It will provide the first impression to a visitor to your page so should be well thought out and offer a good representation of your service or product offering.

Sharing Image: 1200px x 630px

This is an image that appears in your Facebook timeline and your users feed when you create a post. User can like and share and comment on your image so make sure that it is outstanding, on brand, in focus and not pixelated.

Company Profile Image: 400px x 400px

Your logo is the best option for this – if your logo appears tiny consider having an icon which represents your logo created for social media use.

Header Cover Image: 1500px x 500px

Make sure the picture you use here is on brand and high quality

Image Post: 440px x 220px

You can attach images to your tweets – they will appear in your followers stream

Instagram is a social networking app designed for sharing images and video, it is one of the fastest growing networks with over 600 million users. It is ideal for promoting products as it is highly visual.

Make sure that your image is square – an aspect ratio of 1:1 – this is true for all images on Instagram.

Profile Image: 110px x 110px

Ensure you use an image that is instantly recognisable and represents your brand – your logo is ideal for this.

Photo Preview: 161px x 161px

On your page your images will appear in a preview grid which can be clicked to expand. Pay attention when posting to how your preview grid appears as it will give an instant overall impression of your brand.

Full Photo: 1080px x 1080px

When you post an image it will appear in your followers feed, they can like, share and comment on the image.

The largest and most popular professional network – the way in which you utilise LinkedIn is different to other platforms, it is a great place to connect with people within your industry and make new business contacts.

Company Logo Image: 300px x 300px

This should definitely be your company logo. It will appear next to your company name on your LinkedIn homepage and over your banner image.

Cover Image: 1536px x 768px

This covers the top area of your business page and should be a representation of what you and your business do. Where possible use professional, authentic images rather than stock photography to provide the best representation.

Image Post: 1104px x 736px

When you post an image it will appear in your followers feed, they can like, share and comment on the image.

Make Your Move - Get A Quote!

Get in touch with us to discuss how we can help.

We will only contact you in relation to the above enquiry, we promise never to pass your details on to 3rd parties and your information will be treated in accordance with our Privacy Policy.