At Staunton Rook, we thrive on creating innovative digital solutions that drive customer engagement and enhance e-commerce experiences. Our latest collaboration with The Seven Sins led to the development of House of Sin, a bespoke loyalty programme designed to reward customer loyalty, increase retention, and boost sales through a custom-built membership portal.

A Loyalty Programme Built for The Seven Sins’ Unique Brand

Unlike off-the-shelf loyalty solutions, the House of Sin was developed from the ground up to align with The Seven Sins’ bold, rebellious brand identity. We designed a fully customised loyalty ecosystem that allows members to seamlessly track and redeem points, unlock exclusive tiered rewards, and receive personalised discounts—all within a dedicated loyalty portal.

Key Custom-Built Features of the House of Sin Loyalty Programme

1. Member Loyalty Portal
   • A fully branded portal where customers can log in to view their loyalty points, check their tier status, and track their rewards.
   • Real-time updates on points balance and reward eligibility.
2. Tiered Membership System
   • Customers level up from Sinner → Rebel → Outlaw → Maverick → Icon, each unlocking progressively greater benefits.
   • Exclusive perks include free shipping, birthday gifts, promo codes, and early access to new drops.
   • Custom progress bars visually show customers how close they are to reaching the next tier, encouraging continued engagement.
3. Monetary Points Tracking & Coupon Code Redemption
   • Customers can convert points into money-off vouchers (£5, £10, £25, £50, £100).
   • The system automatically generates discount codes for redemption at checkout.
   • Easy-to-use redemption system where customers apply coupons directly from their account.
4. Custom Reward Allocation & Automated Discounts
   • Rewards and discounts are automatically applied based on loyalty status.
   • Members receive personalised promotions based on their tier and purchase history.
   • Backend automation ensures that users are promoted or demoted based on activity, reducing manual management.
5. Early Access & Exclusive Drops
   • Members in higher tiers get priority access to limited-edition product releases.
   • The system automatically grants access to exclusive sales and drops based on a customer’s tier.
6. Advanced Data Tracking & Insights
   • The programme gathers key customer data, including purchase habits, tier progression, and engagement rates.
   • Custom analytics dashboards allow The Seven Sins team to monitor programme performance and optimise promotions.
7. Seamless Integration with E-commerce Platform
   • The loyalty system is fully integrated with The Seven Sins’ Woocommerce e-commerce store.
   • Transactions sync in real-time, ensuring points are instantly awarded upon purchases.
   • The backend is optimised for performance, ensuring a smooth customer experience.

Why a Custom Loyalty Programme?

Many e-commerce brands opt for third-party loyalty platforms such as Smile.io, Yotpo, or LoyaltyLion, which offer templated solutions for rewarding customers. While these platforms can be effective, they come with limitations—both in branding and functionality. The Seven Sins, a brand known for its rebellious, high-impact aesthetic, needed a loyalty programme that was just as bold, immersive, and tailored to its audience.

1. Full Control Over Customer Engagement Strategies

With a custom-built system, The Seven Sins has complete ownership over how its rewards programme operates. Unlike third-party solutions that come with preset rules and restrictions, this bespoke programme allows for:

• Flexible reward structures tailored to customer behaviour.
• Strategic point allocations—customers can earn points not just for purchases but also for social engagement, referrals, and exclusive brand interactions.
• Dynamic tier progression based on spending habits and long-term engagement.
• Automated customer segmentation to deliver personalised incentives and re-engagement offers.

This level of control ensures data-driven marketing strategies that are constantly optimised to drive repeat purchasesand higher lifetime customer value.

2. A Visually Unique and Fully Branded Rewards Experience

The Seven Sins isn’t just about selling products—it’s about building a lifestyle. A generic loyalty programme wouldn’t do justice to their bold, high-energy branding. By developing a custom loyalty portal, we ensured that:

• The design is fully aligned with The Seven Sins’ edgy, rebellious aesthetic which we designed for them.
• The House of Sin theme is integrated across all touchpoints—maintaining brand immersion.
• Custom graphics, tier icons, and visual progress trackers enhance the gamification element, making the experience more engaging.
• Every interaction, from point accumulation to redemption, feels authentically Seven Sins—rather than a generic, plug-and-play system.

This on-brand experience deepens customer loyalty, emotional connection, and strengthens brand identity.

3. A Seamless User Experience Without External Software Limitations

Many pre-built loyalty platforms require customers to navigate separate portals or external logins, creating friction in the customer journey. The custom House of Sin loyalty system is:

• Fully embedded within The Seven Sins’ existing website.
• Designed to allow one-click access from the customer dashboard—no redirects, no clunky integrations.
• Optimised for mobile-first shopping, ensuring rewards can be easily accessed and redeemed on the go.
• Built with real-time updates, so members immediately see their earned points, tier status, and available rewards.

By removing third-party dependencies, The Seven Sins avoids:

• Subscription fees from external providers.
• Rigid system updates that could break integrations.
• Data-sharing concerns, as all customer insights stay in-house.

Driving E-commerce Growth in Cheshire and Beyond

At Staunton Rook, we specialise in custom e-commerce solutions for brands in Cheshire and across the UK, delivering tailored digital experiences that drive long-term success.

A well-crafted loyalty programme isn’t just about giving discounts—it’s about creating an ecosystem where customers feel rewarded for engaging with the brand. By developing a bespoke, seamless, and fully branded rewards experience, The Seven Sins has not only increased customer retention but also built a powerful incentive structure to encourage repeat purchases.