In today’s competitive market, local advertising is essential for businesses looking to attract customers in their area. While digital marketing often focuses on SEO and paid ads, Google Business Profiles (GBP) provide one of the most cost-effective and highly visible ways to get in front of local customers.
At Staunton Rook, we specialise in helping businesses maximise their local search presence, and a great example of this is Phillips Detailing. By optimising their Google Business Profile, they now consistently appear in the Google Map Pack for high-intent search terms like “valet near me” and “detailing near me”, giving them a major advantage in local search results.
What is the Google Map Pack & Why Does It Matter?
The Google Map Pack is the group of three business listings that appear at the top of local search results, just below paid ads. It includes:
✔ Business Name & Location
✔ Google Reviews & Star Ratings
✔ Opening Hours & Contact Information
✔ A Direct Link to Directions & Website
Why the Map Pack is Crucial for Local Businesses
- It appears at the very top of Google (higher than organic search results)
- It captures high-intent users who are ready to buy
- It provides instant credibility with customer reviews
- It works for local searches without needing expensive paid ads
For businesses like Phillips Detailing, appearing in the Map Pack means they are one of the first options potential customers see when searching for detailing services within a 10-mile radius of their location.
How Phillips Detailing Shows Up for Key Local Searches
Phillips Detailing, a specialist car valeting and detailing service based in Knutsford, needed a way to attract more local customers actively searching for their services. By optimising their Google Business Profile, they now appear in the Map Pack for essential search terms like:
- “Valet near me”
- “Car detailing near me”
- “Mobile car detailing Cheshire”
By securing a top spot in the Map Pack, they now benefit from:
✔ More local leads & bookings
✔ Higher trust & credibility from Google reviews
✔ Increased website traffic & direct calls from search results
Why a Strong Google Business Profile is Essential
A well-optimised Google Business Profile is one of the most powerful local marketing tools available.
Benefits of a Fully Optimised Google Business Profile
Boosts Local Visibility – Appearing in the Map Pack puts you ahead of competitors in search results.
Builds Customer Trust – Positive reviews help convert searchers into paying customers.
Drives More Website Traffic & Calls – Customers can click-to-call or visit your website directly from the listing.
Free & Organic Traffic – Unlike paid ads, your Google Business Profile is free to manage and optimise.
How to Get Your Business to Show in the Map Pack
While there are many factors that determine whether your business appears in the Map Pack, key elements include:
✔ Keeping your business details updated
✔ Regularly adding posts & images
✔ Encouraging & responding to customer reviews
✔ Ensuring your business is properly categorised
There’s no shortcut to instant success, but with the right strategy, your business can dominate local search results just like Phillips Detailing has.
Want More Local Visibility? Let’s Talk.
At Staunton Rook, we help businesses optimise their Google Business Profiles to increase local visibility, leads, and conversions.
Want to rank in the Map Pack for your business? Get in touch today
